Social Media and Its Theories

Social Media: outlets/media that allow for a wide range of easily-accessed communication and interaction among people, where information can be shared i.e. Facebook, Twitter, Blogger, Gmail, etc.
These social networks are focused on user-friendly interaction.

The Continuum Theory of Social Media:
Social Media is thought to be a concept in which many people differ in opinion. This theory explains social media as if it were a pendulum, with "social" on the left and "media" on the right.

http://dannybrown.me/2009/03/12/the-continuum-theory-of-social-media/